Strategic Management Case Study Example | Topics and Well Written Essays - 1500 words

Strategic direction - Case Study ExampleIt works in numerous industries such as electronics, financial services, films, games as wellhead as music. The company is acknowledged for creating value for customers, which is highly admired. It is because of this fact that Sony has managed a combination of resources such as capabilities as well as core competencies that have permitted the company to design a conceptive sustain satisfactory hawkish favor. It was noted that the company in the month of May 2011 decided to sell just about 27 million television sets in the month of July of the year 2011. However, it could manage to sell only 22 million television sets in the month of July 2011. Intangible resources of the company are those non-physical assets that are used by it in assemble to manufacture goods and services, or are expected to create future productive favour s. The Sony brand is generally quite recognizable as well as trusted in the globe. It focuses upon passkey qual ity, style as well as innovation. The companys employees are considered to be the key drivers towards success. However, it has been name that the company had reduced 30000 jobs and commenced joint manufacturing venture. Furthermore, since the year 2000, the company has been losing its market value by a capacious amount (BusinessWeek, 2011). Question 1(iii) Sony Strategy Using the Competitive Advantage (Porter) Framework A company which is able to maintain its profits and thereby surpass the average of its industry is said to possess a competitive advantage against its rivals. According to Michael Porter, there are two types of competitive advantage. They are identified to be be advantage and specialisation advantage (Worldscibooks, 2012). It has been observed that Sony is taking measures in order to improve the image as well as audio quality of its Bravia range of LCD televisions that forms the basis of its current television line-up. It is customizing its product offering so th at it is capable of meeting specific regional market requirements. The company aims at enhancing the functions as well as performance of LCD models so that it is capable of differentiating itself from the other competitors (Sony, 2012). Sony aims at following differentiation advantage which generally takes place when a company is capable of establishing a premium price in the marketplace from its differentiated products surpassing the cost of offering the differential characteristics (Blackwell Publishing, 2011). Sony needs to recognize the customers and the way in which its products can meet their needs. When the performance of the television business of Sony is undermining, it becomes imperative for the company to adopt differentiation advantage so that it can maintain competitive advantage in both the short as well as the long-run. The company even make use of various 3D contents in order to speed up the growth of 3D entertainment (Scribd, 2012). Question 2 (ii) Comcast Strategie s from the Perspective of the Resource-Based View of the devoted Framework Comcast Corporation is performing quite well in areas of media, communication as well as entertainment sectors.