Aircanada Analysis

Commerce 296 Section 102 October 3, 2011 Assignment 1: Situation erudition psychology (Marketing Environment) and SWOT Team 1 Zhamilya Ayaganova (20592119) Steven Lang (46934105) Alyssa Leung (41819103) Susanna Ma (47918107) Jie Miao (30852107) Xinyu (Angel) Xia (56321102)  fail A Consumers Groupon is shortly the leading star sign in the online grouping purchasing industry, extending to much than 100 million subscribers globally who be connected with the Groupon website, emails and social media channels, such as Facebook and Twitter (U.S. Securities and Exchange, 2011). The firms target group of ideal and suitable guests is young, technologically intelligent, and educated individuals amongst the ages 18 and 34 (Hoovers, 2011). Geographically, Groupons largest consumer markets ar ascertain in the US, Canada and Europe respectively. Groupon acts as an intermediary between consumers and businesses, providing casual deals in local areas for a discounted price. Consu mers bay windowpane substantially plan of attack these deals via the Groupon website or subscribed emails. Groupon is rattling user-friendly as it can be easily accessed on a computer or on a erratic phone.

Customer the true for Groupon is high relative to an another(prenominal)(prenominal) collective buying firms as they advance daily deals that are localized to duple communities (Smiljanich, 2010), making it satisfactory for consumers to use the deal, thus increasing the likelihood of them purchasing it. However, loyalty to the firm is limited, as customers purchase deals largely based on the actual go od or service. If other collective buying fi! rms provide more appealing offers, the customer can easily switch to the competitors at no cost. Similarly, the take of personalization for each customer is limited as Groupon offers daily deals to a broad market. The absence seizure of a tailored fancy limits the consumers satisfaction. Moreover, as the deals offered by Groupon exercise leisurely purposes, consumers can put across money on other recreational products or services,...If you privation to get a lavish essay, order it on our website: OrderCustomPaper.com

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