Saturday, April 6, 2019
High Needs School Teacher Application Essay Essay Example for Free
High Needs School T to each oneer Application Essay EssayAs a human with a sure compassion for those who are less fortunate than myself, I swear it is my innate responsibility to ensure that low-income school children receive the same educational benefits through my methodology of teaching. My bypast experiences in the field of education such as a piano teacher, a Spanish tutor, and child care food program representative demonstrates my love for aiding children in every capacity.The fact that the school is high extremity only makes my commitment more substantial. I have also completed 12 units of early childishness development at Pattern University in Los Angeles, California in preparation for any particularal concerns that may grow in coping with students who are of low-income communities. It is without a doubt that I am ready for the challenges that may give me in the quest to provide educational support and attention for every individual student nether my auspice with in the high needs school.Also, I provide al slipway ensure that all the needs of each student are met at my outflank ability through the use of observational techniques, setting goals for each student to achieve and executing a reward system for exceptional achievement. I believe that certain qualities I possess such as attentiveness, great communication skills as I speak threesome languagesSpanish, English and Korean, which makes me a great commodity or care for many low-income stadium schools as the area may be diverse.Explain how a skill or ability that you possess will stand by you ensure high academic achievement for all students and provide an example of how you have effectively present this skill or ability in the past.The counseling skills I obtained from working as an administrative suspensor at the Student Assistant Center gives me a keener understanding of how to communicate effectively in the sweetening of academic achievements for all students. My intentions ar e to help these students make the daily transition from hardship at inhabitation to a serene enjoyable environment where the focus will be solely on the eruditeness of knowledge.I will implement conflict resolution initiatives in an effort to promote rules and regulations if a situation arises contrary to the policies of the school and the classroom. I am also committing myself to providing additional help to ensure that my students perform to the best of their ability. While working in the capacity of Spanish tutor at Beverly high school, my dedication to promoting duty was exemplified by taking the time to assist students with their grammar skills, composition, and readingall essential elements in effective ways of communication whether writing or speaking. Although, it took great diligence, it was worth working because of the benefits the student would receive as a result of enhancing these skills.Briefly describe a professional, personal or academic challenge you have overcom e. What move did you take to address the challenge, and how will that experience contribute to your success as a Teaching fellow traveller?As an administrative assistant at the Student Assistance Center at Los Angeles City College, I encountered many students who lacked the knowledge in the process of applying appropriately to be admitted into college. They were often overwhelmed with anxiety and fear payable to the intricate process of applying to college.I became their support system as I assisted them in the diligence process. Although I was not directly connected with these students, they felt a dependency towards me because of their unfamiliarity with what they needed to do to successfully submit their college application. To address this particular challenge though would seem simple in the look of many, I sat and reviewed all the requirements needed for the process and assisted them with whatever questions and answers they required to be addressed. at that place were stil l many limitations as I could not go beyond just assisting them but as policy I was unable to write their application as that would be an unethical method of assistance and completely inappropriate. It is quite obvious that I do not support any unethical meat to any given situation. If there are rules and regulations to be upheld, I will always adhere to them, as that is my duty as a Teaching Fellow. Teachers must always be guided by their stimulate discretion as well as I intend to do.This is an important factor because any take situation can become a major issue. As a Teaching Fellow, I will allow my past experiences to complement my future successes in the educational field by learning from mistakes in an effort to achieve a high standard of expectations necessary for great achievement for my students as well.
Friday, April 5, 2019
Implications of Information Technology on LAPD Essay Example for Free
Implications of learning Technology on LAPD EssayLos Angeles is one of the cities in the United States, in the course of instruction 2010 the city is approximated to have a population of four million people, with an bea of four hundred and 60 eight squ atomic number 18 miles. In 1869, the Los Angeles practice of law surgical incision (LAPD) was created to serve the area. Currently, LAPD is the third most prevalent guard discussion section in the United States. The constabulary effect department faces an array of challenges Corwin, (2004), these includes governance, financial constraints, resource allocations, sustainable grounds gathering and storage, disgust detections and operational priorities. Brief background of the organization Los Angeles Police Department (LAPD) has been in the new wave in innovative techniques in an effort to fight criminal offence, the technological arrangings proposed to be adopted by LAPD, takes into servant the implementations which are currently in place. LAPD has adopted several(prenominal) schooling Technology centered techniques which includes conflicting photographic camera surveillance system, automatic license plate-recognition system, computer-aided junket (CAD) system and facial-recognition software.The information Technology driven approaches adopted by LAPD have had strategical implications on the performance of the natural law force department Chu, (2001), considering the assorted challenges encountered by the police force the technologies are also envisioned to offer a competitive edge, to the police force in flake crime. The report considers and evaluates the strategic implications of information technology in the police force in upcoming.Los Angeles Police Department (LAPD) has been cooperating with several partners in implementation information technology driven solutions to fight crime. Over the past the department has utilized Information Technology in gathering watertight indicate in criminal cases and gaining national trust, the phased implementation of installation of video cameras in one thousand six hundred cars, to serve to a greater extent than twelve thousand officers, to cost approximately $25 million is evidenced richlylight of the workout of Information Communication Technology.Northrop Grumman has long chronicle with the American armed forces, the company was contracted in the year 1996 to syllabus and construct the Los Angeles Police Department speck Command Control and Communications System with subsidiary self-sustaining emergency complete centers, the project lasted for five years. With diverse experience, they have assisted the police to deploy computer-aided dispatch (CAD) the police boast of Emergency Communication System which integrates CommandPoint(tm) Mobile applications from Northrop Grumman and computer-aided dispatch (CAD)Discussion of Current backing Issues governance has been a telephone circuit challenge in the United S tates police force, Los Angeles inclusive. There has been a change integrity up in roles and responsibilities of the police officers, where at times the states have had mixed hierarchies confounded by bureaucratic empires and fiefdoms. Furthermore, at that place have been a massive amount of units, which has complicated the crime fighting due to diverse hierarchy of reporting structures.The current business surround calls for paradigm displacement to increase accountability and transparency. Governance in the police force has also been an retort in waning public confidence, the current business environment favors self perpetuating oligarchy, this call for implementation of systems that favor accountability to the public. As regards financial expenditure in the police force, the police have over the years been consumers of tax, without resultant direct creation of wealth.Business wise, the police force have been viewed as liabilities to the tax payers, the fact that criminals hav e been advancing in technology calls for a rejoinder in form of technological advancement from the police quarters, this comes with increased expenditure. Moreover, the area covered by the Los Angeles police department is wide, with the ever increasing population means that the financial expenditure rises with time, however, the prevailing economic situations means that there are several competing needs for the funds available this has curtailed monies allocated to the police department.The business environment also involves utilization of resources. Human resources, which in this case involves police officers and Information Communication Technology round are the essential resources in the LAPD, currently, the legendary system requires the police department to have trained personnel to manage the meshwork infrastructure. The systems also have the police department utilizing its accept entanglement link, which is very pricey in terms of maintenance as well as the regular train ing of officers as argued by Glenn, (2003), to update on the latest encryption techniques, so as to maintain the integrity of data.A important examination of the duties and responsibilities of all the officers has at times generated duplication of responsibilities, with several officers dedicated to supervisory duties rather than in directly fighting crime, therefore the roles of the officers have to be defined and the human resource streamlined to reckon the customer demands, which in this case, is the public. The biggest challenge however has been escalating crime and solution lies in effectively detecting and avoiding crime. virtually researchers have argued that senior police officers condone the practices associated with fiddling the figures, Cooking the Books also referred as gaming, to portray crime levels as decreasing, by techniques such as cuffing, stitching, skewing, nodding. The business issues are weakness in terms of evidence to charge suspects, where suspects have escaped judgment due to weak evidence mechanism, Joycelyn, (2008).Moreover, with the escalating number of criminals, officers have at time had to rely of the strength of their memories to remember all the suspects, in addition some suspects whitethorn be available in the police departments database, barely the officers may not be able to access the data period in the field. There is therefore a need of a system which can fetch and sustain evidence, while assisting the officers identify criminals hence improving security in Los Angeles.Another current issue is the operational priorities challenge where the priorities of the police force have been diversified and not in agreement with the Peelian principles, which lays vehemence on protection of life and property and the prevention and detection of crime, in this case anything else is a distraction. The Los Angeles Police Department (LAPD) has faced the challenge of operational priorities, where the systems being utilized have dem anded the officers to concentrate on maintaining the systems there is therefore need to implement a system which fosters Peelian principles.The current business environment has therefore a myriad of challenges, the police at all times are pass judgment to have a strategic competitive advantage over their competitor the criminals. The police have to adopt a paradigm shift which invilves adoption and implementation of Information Technology driven solutions, the application of not only creativity but also imagination in the approach to its adoption gives credence to the common caution to innovators that you cannot use yesterdays tool for todays job and expect to be in business tomorrow.With notice to Los Angeles Police Department, , LAPD cannot afford to keep using traditional methodology of detecting and fighting crime and expected to beat the criminals who are advancing with technology. Discussion of Proposed Solution The proposed solution lies in total implementation of the Emer gency Communication System which integrates CommandPoint(tm) Mobile applications and computer-aided dispatch (CAD).The implementation of CommandPoint Mobile interfaces acts as a link among the command centre and the field units, improving access to the latest information by the field officers while breeding exchange of information, between the field officers, command centre and other interested police forces inside the United States, such as the detectives and crime busters. The envisioned solution should in addition encompass remote camera surveillance which posses intelligent video competence to tenuously recognize and scrutinize apprehensive occurrences, when hot actions transpire the police officers can be alerted.The automatic license plate-recognition system (PlateScan) involves patrol vehicles fitted with video cameras and unstable data computer, where the scanned license plates are systematically compared with existent data in databases incase the vehicle may be of need to the law enforcers. The facial-recognition software works in concord with camera surveillance system to scrutinize the captured images of human faces, then quickly and accurately judge against images contained in the database, these video cameras are deployed in patrol vehicles.This is envisaged to address the problem of identification of suspects, since suspects can be identified in shorter times. To interconnect the several disperse officers in the field, LAPDs Information and Communications Services Bureau adopted, it is proposed that the officers utilize public network to decrease cost while improving security by increasing coverage, using public network also reduces the human resource constraint the network shall have, since the police shall not have to maintain their own network, neither to they have to maintain the network.With the implementation of the automated field reporting system and figurer assisted Dispatch (CAD), the need for mobile communication with high speed br oadband was imminent, the legendary system was dependent to certain areas, while operating in low speeds of 19. Kilo bits per second, the proposed solution is to consider the existent LAPD installed style Data Link where the patrol vehicles are fitted an antenna connected to an EV-DO Sierra Wireless 595 connection government note in a Dell D610 laptops installed with Windows XP operating system SP2, 1 GB of RAM, a DVD drive, and an 80 GB hard disk, the police can easily access databases, crime-analysis data, photographs, fingerprints, reports and mapping data,. The fact that Sprint is a private network calls for need to increment the security measures.The proposed solution includes utilization of registered modems by the officers to avoid unofficial access to the network this is fostered by end-to-end encryption as well as the providers authentication server. Computer Aided Dispatch in combination with the proposals above provides the officers indispensable wide source of inform ation for strategic decision making. The utilization of information technology has been fostered further by Bluetooth fingerprint scanners currently the scanners are limited in application.However, it is proposed that every patrol vehicle to be equipped with fingerprint scanners, such that persons with clean history cannot be subjected to suspicious arrests, this addresses the issue of arbitrary arrests therefore improving the customer image of the police force, furthermore, the devices to be utilized by the officers should be GPS capable therefore the police can accurately determine locations and positions with precision.The utilization of a private mobile broadband network is intentioned to reduce the costs associated with network access since utilizes high speeds, with minimal costs, furthermore, officers are relieved the duties of maintaining the network. The laptops have to preserve the image determined for mission critical systems to batten down dependability and security wi th minimal downtime without dependence on Information Communication Technology personnel this requires the deployment of Anti-Executable and deep icing as a comprehensive solution on the MDC laptops.Deep Freeze allows the users to promptly cite the laptop to return it to its original Configuration, this has avoided the need to substitute the laptops when a problem occurs. This is in addition to Anti-Executables whitelist technology which standardizes the operating environment by regulating the programs installable. This has been adopted to reduce the number of personnel necessitate to keep the systems in performance mode, therefore addressing governance challenges.The proposed solution is not immune of challenges, considering that the operations are in data sensitive environment, the shifting of the computing environment from MDT to MDC denote new software and hardware, this introduces threats and vulnerabilities. utilize more than one thousand five hundred laptops and modems i ntroduces new threats and probable software configuration issues. Windows XP is dispose to external threats such as spyware, viruses, and other malware. The strategic utilization of Information Technology in LAPDThe future of LAPD in utilization of Information Technology has great potential. The Department has optional innovations which include empowering police on foot horseback or bicycle patrols with high-speed data network access by facilitating take hold devices to utilize wireless data cards, the officers can effectively access the data, from the centralized station, without necessarily using patrol vehicles. Furthermore, having high definition video streamed from cameras and patrol cars to a centralized system in the station enables the police to have real-time information of scenarios as they unfold.In addition, the department can integrate GPS information into the dispatch system for mobile resource management. Recommendations Whereas the police department has been faced with an array of challenges such as the enormous population size and density, the bulky geographical area, and further complicated by the cultural diversity of the residents. Information technology has been extolled as the ultimate solution, while progressing efficiency of the Department.Implementation of the proposed system shall enable the LAPD reduce costs associated with networking, since they shall be utilizing public network and already available software such as Windows XP, Deep Freeze and Anti-Executable. Moreover, the system shall require fewer officers to manage, hence reducing costs while addressing governance challenges by ensuring that officers descend access to all the requisite information as and when needed, hence avoiding bureaucracy in accessing information.While fostering the relationship with the customers the public, the officers shall also be able to detect and deal with crime as it occurs, while acquire substantial and immense evidences against criminals. The system also enables the officers to concentrate on their operational priority fighting crime in Los Angeles. To protect the people of Los Angeles therefore, the Los Angeles Police Department (LAPD) should adopt information technology driven solutions which are anticipated to offer several merits in the next three years and beyond.These strategic impacts of the proposed system are intentioned to have a competitive advantage over criminals, these strategic impacts include enhanced coverage, faster receipt to emergencies, mapping capabilities and harmonization of communication among the police personnel, connectivity to the investigators and detectives as well as to the entire United States police unit hence reducing or even eliminating crime in Los Angeles.
The Main Critiques Of Liberal Democratic Model
The Main Critiques Of Liberal Democratic Model i of the most most-valuable policy-making ideologies used in the modern era especially by the westerly countries is liberal democracy. A liberal democratic state of matter involves of the goals of both liberalism and democracy. This essay will talk intimately the critiques of liberal democracy formulateing the four criteria of liberal democracy and why it trains or does non work in the context to the gaffe study countries. In a liberal democratic model, it is necessary to present some basic criteria on liberal democracy. The four criteria that will be explored in relation to the case study countries are multiple distinct political parties, separation of source into different branches of government, an idea of equality and last(a)ly secularism.According to Gordon Smith political parties are, the summation of pluralist tradition. This means political parties are very important because of the role they play in hostel. Pluralis ts debate that there should be multiple contenders in opposing centres of fountain as the male monarch should non rest in angiotensin converting enzyme group so unitaryr be dual-lane and diffused (Schwarzmantel, 199451). Political parties represent the public interests. Likewise, multi- party formation creates diversity and competition in unfreeze parties makes efforts and try out to reach to a larger group of people making their policies relevant. It emphasises different groups of interests in spite of appearance the liberal democratic state which prevents any one group from dominating. As each human existence leave different perspective of looking at the world, similarly each party might have a different interpretation on a policy because of the different ideals and values. The main aim of political parties is to capture state power. This pluralist view applies to a unpolished like Russia where they have multi-party agreement. It is practically accurate to point that a t the field level Russia has attained at least a semi-pluralistic political musical arrangement, with number of national parties and the strong define of business interests.On the other peck Elite hypothesis rejects the pluralist theory that power stern be diffused and can be divided and spread among different groups of society. Elite theory argues that the power rests in the hands of some, who are wealthy. They assert that the average person cannot be heard because the power is usually concentrated in a few at the top. Democratic elite theorists argued that the decrease in internal party democracy and meeting process did not matter much, so long as competition between parties still give voters the final power. Elite theory says that twain-party or multi-party system is usually dominated by an elite. For example in a unsophisticated like USA elite theory works more than the pluralist theory. unify States has two parties unlike the other countries that have multi-party sys tem. In a multi-party system, political parties usually have specialised agenda which in turn represents their interests like environment, labor or business. But in America with a more generalised system, the two parties have to please a wider range of people to be elected. Consequently, both parties act neither too liberal nor too conservative. many people agree that joined States has a two-party system moreover there have been few cases where third party candidate won an election. Third party candidates have to struggle to get elected. The last time when the country saw a third party presented elected was in 1860 when Abraham Lincoln became President. In the view of elite theory they agree with the two-party system in unify States as campaigns cost a fortune in this country. In their view the wealth buys the political power by recruiting undetermined individuals to serve the interests of the thought class, and by financing the campaigns of politicians and the operation of poli tical parties(Module guide).Political parties are important for keeping the run and balance of power through peaceful means and are thus important in a liberal democracy. Without having any form of competition then from an elitist, then there would be only one outcome and that is whatever the elite considers the best then that will be the decision.In a country to be liberal democratic state power should be divided among different groups so that state cannot rule the masses on their own and the power is distributed among different factions of government. Pluralism critique of the state suggests a answer to how democracies can be realised in large and complex societies and how to achieve popular power and at the same time limit the power of the state. Pluralism is strictly against the totalitarian government. A pluralist society is on in which the decisions are taken by associations of citizens, acting independently of state. They assume state as a nonsubjective actor which helps control conflicts and negotiations among groups. As all groups do not have equal resources or influence as some of the other groups in society, state does not favour any of the group rather remain neutral. Pluralism prefers a federal system of government in which power is divided among executive, legislature and judiciary. So that there is checks and balances and no one can misuse the power. Madison advocated a simple logic stating that, accord independent power to the different branches of government, and each member of that branch will have a in the flesh(predicate) interest in maintaining that power and preventing the other branches from carrying out their repressive designs. It means if the power is distributed among different bodies in the government, no person will be able to impose his or her will. Pluralist theory can hold back to a country like France where there is a federal system of government although the executive is frame is slightly stronger than that of legislat ure. However all the power does not rest with the executive, power also lies at heart the two remaining branches of government, the legislative, and the judiciary.The second critique which describes the state is elite theory. In their view, the separation of power is unimportant within the state because in the end unified elite hold the power. They assert that the elites will always hold power in the society in different forms and their nature will directly determine the properties of society in which they live. The post- war elite theory critique C. Wright Mills argued that important decisions made in United States policy making were most of the times made by unelected power elite. For example, Unites States has a federal system of government in which power is evenly distributed among the 3 bodies of government , namely legislature, executive and judiciary but there certain cases where there are power elite makes the decisions. For instance the head of a monolithic American busin ess corporation or even the President or his appointed staff. On the contrary, Marxist theory argues that economy is the most important element in the society and that the society should grow towards a classless structure with an equal distribution of power.Each citizen should be treated equally irrespective of gender, descriptor and devotion to live in peace. Thus, idea of equality should be present in every country which makes it an important aspect of a liberal democratic country. Marxist Theory can best explain that why there is inequality among countries. Marxists states that odds-on distribution of wealth is caused by exploitation in doing as well as distribution of wealth. Capitalism and notion of private property creates class differences and unequal distribution of power. Private property maximises the gap between well-off and poor. For instance if a person owns a property, he gets to exploit people who dont which leads to other people working for the person who owns the property and can bear them with money. This form of organisation develops two classes, the bourgeoisie or ruling class who control and profit from the system and the working class who are much more numerous. In Marxist view wealth should be equally distributed among people. Rejecting this theory of Marxism, elite critiques argue that economic or social class forces do not determine what happens in society rather elites do. Italian writer Vilfredo Pareto criticises Marxists for overlooking the control of elite. For example in a country like America and Nigeria there is a huge income gap between rich and poor due to capitalism. The wealth is concentrated in the hands of elites which gives an adverse effect on the well-being of citizens. Utter poverty for a large percentage of the people of Nigeria is because of the mismanagement of the economy and widespread putridness by political elites. Therefore both the theories can be applied in the countries like Nigeria and United State s.All the liberal democratic countries should accept that citizens should not be prevented from practicing their religion and the state is no one to interfere with the religious decisions of citizens or their institutions. Marxist sees religion as a feature only of a class-divided society. The theory argues that whichever class controls the economic production also controls the production and distribution of ideas in society via institutions such as perform, education system and the media. For example, France has declared herself as a secular country having divided church and state during the French Revolution. However, over 80% of her citizens claim to be Roman Catholics, on the other hand 10% claim to be Muslim (CIA).In spite of being a secular state France does not allow manifestation of religion in public sphere. In 2004, an anti-religious righteousness passed through legislature that illegalize the wearing of headscarves, turban, skullcaps, or large crosses in the public sc hools as (Graham, 109).Therefore looking at this example of France it can be said that the Marxist theory can describe secularism in France as the person who is ruling is passing all the laws which controls all the power in the government and can influence any law in his favour. Moreover this law in the end can lead to divisions in society.Similarly, Pluralism accepts all the religions in the society and rejects the notion that there can be a single belief in religion or culture. That is, pluralism is a simple recognition of the fact that there are many different trustingness groups active in the country. Pluralist theory works well in the liberal democratic countries as they picture well about secularism. Pluralist theory works well in religious country like United States which is a multi-cultural society consisting of many religious groups such as Christians, Muslims, Hindus.
Thursday, April 4, 2019
The Global Financial Crisis On Gcc Countries Economics Essay
The Global pecuniary Crisis On Gcc Countries Economics EssayThe humanity-wide monetary crises that erupted in 2008 affected all countries, rich and poor, to varying degrees, worldwide (Iqbal 2008). Financial markets around the world became more volatile and the frugal slowdown created a ripple tack together beginning with the United States and europium into several more scotchally corporate countries (Nabibi 2009). In a short span of time, bargon economic losses were reported by banks, historical estate, and equity markets. Blackstone chief executive officer (CEO) Steve Schwarzman stated in the Davos World Economic Forum that the globose economic meltdown destroyed 40 percent of the worlds riches (Conway 2009).The crisis began in September 2007 and concentrated in US substantial estate termed as the subprime crisis and finally certain into what economists called the credit crunch in 2008 (Nabibi 2009). As American and European banks incurred losses beca enjoyment of exposure to sub-prime assets, their capital was trim back and affected their capacity to lend. More all over, corporate and household borrowers began to deleverage (Al Maraj 2008). As major fiscal institutions went bankrupt and household riches eroded, investor and consumer confidence went down world-shakingly (Woertz 2008). Quick policy responses from governments of the West was able to prevent their economies from plummeting into depression, but the U.S. experience one of its worst breaks since the Second World War (United Nations 2009a). While economists experience said that no sphere was sp bed as a result of the globular financial crisis, the doings were disparate among different economies. For instance, the more severe losses were experienced by highly integrated economies and had minimal jounce on Arab economies which are less(prenominal) integrated (Behrendt, Haq and Kamel 2009). However, the global economic slowdown also resulted to the decline in demand for petr oleum, which claims a significant chunk in the exports of countries composing the Gulf Cooperation Council or GCC (Nabibi 2009). The sign seismic disturbance of the crisis was the sudden plunge of oil prices, coupled with the depletion of half of local spud markets by half, and the loss of value of investments in the global market. The moderate in oil prices affected the oil-exporting GCC countries which are also the most globalized in the region (Fakir 2009). The domino load came later unemployment, decline in remittances, reduced government income, reduced trade and investment and reduced sociable service allocations (United Nations Development Programme UNDP 2010). On the other hand, GCC decision makers and finance ministers have reiterated that strict pecuniary oversight has shielded their economies from the worst effects of the global crisis (Tzannatos 2009). The finance ministers stated that the abundant liquidity is affluent to assuage investor concerns and highlight the stability of the monetary system of the GCC (Al Jazeera 2008).Nevertheless, these effects can non be generalized for all the GCC countries disposed their diversity (Nabibi 2009). Countries that are more exposed to global capital, investment and consumption demand face a greater risk of being affected by the crisis than others. For instance, Dubai in the UAE, which depend heavily on transnational capital, tourism and real estate, seems to be more adversely affected than other countries. On the other hand, Saudi-Arabian-Arabian Arabia, which has only 25 per cent foreign workers compared to much higher proportions in the other GCC economies might be much less affected than others (Rajan and Narayana 2009). The crisis seems to have visibly hit the GCC economies in the beginning of 2009. However, both the agnizeing and intensity of crisis and the possibility of turnaround are not clear.This paper examines the impact of the global financial crisis on the six countries who are mem bers of the Gulf Cooperation Council (GCC) Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE).2 ObjectivesThis call for seeks to1. Assess the impact of the recession on key industries in the GCC economies2. Assess the impact of the recession on employment and other companionable services3. Identify the measures under taken by various stakeholders to mitigate the adverse effects.3 Topic AreaThe of import topic of this study is the 2008 global financial crisis, which is one of the most significant economic phenomena that caused turmoil in countries all over the world. To some economists, it demonstrated the volatility and instability of increasingly integrated economies under a globalized world. As many have observed, the countries which were greatest hit by the crisis were those which were highly globalized (Nabibi 2009). The implications of the crisis for the GCC are significant. In the Arab region, GCC countries are the most globalized, so logically, the erosion of corporate wealth in the US and Europe would have an incidental impact on the GCC economies. Indeed, as the World Bank (2009) and the International Labour Organization (ILO) studies have shown, well-worn markets in all of the GCC countries experienced a significant decline because of the withdrawal of investment from foreign financial institutions. Moreover, privately-funded and domestic projects have been cancelled or abandoned, resulting to a great arrive of people being rigid off and without jobs (Tzannatos 2009 Rajan and Narayana 2009). Despite pronouncements from government decision makers, the effects of the downturn on GCC economies seemed evident (Woertz 2008). Many organizations much(prenominal) as the World Bank and the ILO conducted impact assessments to determine the effect of the financial crisis on trade and persistence in the GCC (Iqbal 2008). Understanding how it impacts the GCC economies and determining the effectiveness of the policy responses b y governments shed light on how dress hat to strengthen economies to mitigate the effects of the global financial crisis. After all, it seems certain that the global financial crisis of 2008 was not the head start to its kind and entrust not be the last.4 Literature ReviewStudies and statistics assessing the impact of the global financial crisis on Arab countries have mixed results. Some have stated that the impact, go present, has been minimal (Behrendt, Haq, and Kamel 2009 Khamis 2010) while others have hypothesized of a more lingering adverse impact for oil-exporting economies much(prenominal) as those in the GCC (Nabibi 2009 Bloomberg 2010).The initial pathway for the effects of the crisis to become transmitted into the GCC was its financial markets. It began with the regional stock markets characterized by high volatility. Financial institutions as well as real estate developers, which comprise among the abundantly publicly-listed corporations in the GCC were adversely af fected, oddly Dubai (Nabibi 2009). Moreover, due to real estate speculations effect of increasing defaults on mortgages, many commercial banks in the middle(a) East region were hurt. Despite having a limited exposure to the global financial markets, banks in GCC countries hold large investments and loaned very large sums to private entities for the purpose of investment (Center for Strategic Research 2009). As stock prices plummeted, several banks experienced massive default loans and loss of asset values (Khamis 2010). Although the banking field experienced coldcock waves, the Islamic banks on the other hand were insulated (Iqbal 2008). Because they are protected from toxic financial assets and prohibit speculation, the branch impact of the global financial crisis shielded them. In addition, sovereign wealth funds (SWFs) also suffered to a great extent losses as a result of the global financial crisis. The heavier losses were recorded by those which have significant investme nts in the US stock market, financial institutions, insurance companies, and banks. Estimates put losses at over 200b USD for the year 2008 alone (United Nations 2009b).Aside from the financial sector, the effects of the global financial crisis have also force the real parsimoniousness (Woertz 2008). In real estate, projects which are ongoing or are in the planning stage are likely to be suspended because of financial squeeze. Financing for large construction projects pull up stakes not be so feasible. This is why one of the largest-hit of the global financial crisis is Dubai where the real estate sector is heavily dependent on speculation and debt financing (Rajan and Narayana 2010). Revenue generation among countries has also generally decreased. Figures from the ILO in 2009 reveal that real gross domestic product process has shrunk from 6 percent in 2007 to 4 percent in 2009. There is great indication that the crisis will have a more sustainable effect on the region within t he years to come. Moreover, due to high inflation, increasing national debt, and prolonged volatility of markets will render more GCC countries vulnerable to the economic slowdown (Center for Strategic Research 2009).Analysts have been keen to transport out that the significant drop cloth of oil prices and demand for oil will be the biggest obstacle for the GCC economies. From a barrel price of 140USD in July 2008, oil prices have dropped to merely 40USD per barrel in January 2009. This significant drop gains the threat of controvert fiscal balances for Oman, Bahrain and Saudi Arabia due to losses in oil revenue. Hence, the projected growth among GCC countries whitethorn be set back a few years more because of downward kink of oil prices (Behrendt, Haq, and Kamel 2009). The slowdown of the European economy may also force GCC countries to reduce production, which will eventually lead to further decline of real GDP in oil-exporting countries (Bloomberg 2010). Saudi Arabia was als o severely hit, with its GDP down from 4.2 percent in 2008 to 0.7 percent in 2009 (United Nations 2010a, p. 74).Moreover, without sound governance, the current practice of oil-exporting countries of maintaining high fiscal spending despite declining oil revenues will further hamper growth (Nabibi 2009).Analysis and predictions over the impact of the global financial crisis on the GCC economies are mixed. While they unanimously state that the global crisis has had an adverse effect on GCC countries, some have stated that the impact is negligible (Khamis 2010) and is not adverse enough to endanger the stability of the region. Behrendt, Haq, and Kamel (2009) opined that the GCC economies are in a relatively well position and can ably have sex with the challenges of the global economic turmoil because of many reasons. Firstly, the GCC region has abundant liquidity from incomes out of high commodity prices. Secondly, sound economic management has enabled GCC economies to weather the e conomic slowdown quite well. Thirdly, the economies of GCC countries are weakly integrated to the global economy as compared to other regions. Smith (2008) said that while there have been negative effects experienced by GCC economies, they are manageable compared to what has been suffered by other countries.The effects of the global financial crisis have also been diverse in degree. For instance, the Oxford Business Group (2009) opined that by and large, the banking sector in Saudi Arabia has demonstrated a high degree of resilience and was insulated from the problems which confronted commercial banks in other GCC countries. Moreover, the Saudi economy in general was found to better than other countries to avoid any negative impact (p. 61) on the following grounds. First, Saudis banks have focused on domestic demand, thereby keeping exposure to the US subprime assets at arms length. Second, Saudis mortgage industry is relatively underdeveloped, and therefore a minimal impact on its real estate sector was experienced in comparison to other GCC countries. Thirdly, the sector still maintains a large and underbanked deposit base to draw from (Oxford Business Group 2009).Among the GCC economies, the UAE has been the most affected by the crisis. Between 2008 and 2009, real GDP growth fell from 7.4 to 0.5 percent. This was due to a severe contraction in domestic demand, notably in Dubai. In the UAE, the real estate sector represents 16 percent of GDP, so the slowdown in this sector had a severe impact on growth. Around 80 percent of Dubais workforce is make up of expatriates, and due to the layoffs, consumption has been significantly reduced (United Nations 2010a, p. 73).GCC economies responded to the effects of the global crisis by adopting measures and policies to mitigate its adverse consequences. well-nigh GCC countries reproduced the policy responses of Western governments such as fiscal stimulation and stricter financial guidelines and regulations. The respon ses varied relatively depending on the circumstances of their economy. As the first impact of the global crisis directly hit financial institutions and the stock markets, GCC countries first policy responses was directed at supporting the banking sector by providing liquidity and credit support. Oil exporters such as Saudi Arabia, Kuwait, and the UAE fortified their banking systems by providing deposit guarantees for commercial banks (Woertz 2008).The effects of the global financial crisis on the banking sector have been buffered by several policy measures undertaken by GCC governments and their central banks. Some of the key measures taken since early September 2008 are as follows minify the Repo rate four-fold from 5.5 to 2.5 percent, reducing capital reserve sine qua non for banks, and injecting 3bUSD to enhance liquidity (Saudi Arabia) reducing Repo benchmark to 1.5 percent, injecting 32b USD in the financial and banking sector to ensure liquidity (UAE) reducing discount rates by 50 percent and guaranteeing of deposits (Kuwait) (Iqbal 2008).5 Research QuestionsThe central question which this study answers isWhat is the impact of the global financial crisis on the GCC countries?The following sub-questions will also be addressed, to wit1. What effect did the global financial crisis have on the financial markets, export demand, and government revenue in GCC countries?2. How did the global financial crisis affect social indicators such as poverty and unemployment in GCC Countries?3. What policy responses were made by GCC countries to counter the effects of the financial crisis?Research Hypotheses1. The global financial crisis had a negative impact on the financial markets, export demand, assets, tourism, and remittances in the GCC countries. The impact of the crisis however went at varying degrees across countries.2. The crisis led to an increase in unemployment and to the decrease of budget allocation for social services.6 MethodologyOverview of approachThi s study follows a mixed-methods approach combining qualitative and vicenary methods of information collection and data analysis in tack to achieve its goals. Because this study wants to determine the impact of the global financial countries on the economies of the GCC countries, the use of statistics is indispensable. Hence, the use of statistical evidence and the analysis of statistical data will form the bulk of the quantitative aspect of this study. The use of quantitative methods will provide generalization and predictions which are important to this study. On the other hand, there is a need to give the study a more in-depth character in order to fully understand the impact of the global financial crisis in its own context (Strauss and Corbin 2003). It is assumed that statistical research may not be able to take into full account the effects of the financial crisis. In order to have the best of both paradigms, qualitative and quantitative approaches are combined in this rese arch in order to provide insights that neither approaches alone can provide (Patton 2005).Data CollectionQualitative and quantitative forms of data will be gathered for the purposes of this study.1. Key source hearingsKey informant interviews are qualitative in-depth interviews with individuals who are knowledgeable about the topic of interest. The purpose of conducting key informant interviews is to gain access to breeding which people who have first-hand knowledge only possess. In the context of the research objectives already outlined, key informant interviews can provide information about how the global financial crisis has affected GCC countries from a limited number of economic analysis or experts who have been able to observe and track the consequences of the global financial crisis in their respective countries.In particular, five (5) key informant interviews will be conducted. Participants will be individuals who are highly qualified to provide information about the effe cts of the global economic crisis professors, economic analysts, or business experts. Face-to-face interviews or Internet correspondence will be conducted. Interviews will be canned and interpreted accordingly.2. Statistical reports and other docudrama evidenceAs stated earlier, the use of statistical data is indispensable to this study. To track the effects of the global financial crisis on key areas of the six GCC economies, official reports and statistics from absolute sources will be used such as the World Bank, International Labor Organization, the OECD, and International pecuniary Fund.Moreover, inessential sources such as newspaper articles, in-house reports, and other pertinent documents will be used to blaspheme or illuminate findings.Data AnalysisData from the key informant interviews will be canvas for recurring themes, patterns, and ideas. Statistical data from reports and documentary evidence will be analyzed using descriptive statistics.InterpretationBecause quali tative data tends to be subjective, findings from the key informant interviews will be cross-checked and verified with secondary sources. In order to reduce the probability of bias, results from the interviews will be substantiated with findings from statistical analysis performed on the reports and documentary evidence.7 Expected ResultsOut of the mixed-methods approach that this study will undertake in determining the impact of the global financial crisis, the following results are expected1. A detailed presentation of the key economic and social indicators in significant areas of six GCC countries highlighting improvement or decline2. An in-depth presentation of interview findings from well-known and expert informants that will substantiate or illuminate on the findings from statistical sources.3. Key policy responses made by governments are identified and recommendations for improvement are also outlined.
Wednesday, April 3, 2019
Ethics and Corruption in Cycling
deterrent example ism and Corruption in make pass goods in Sport- The Case of CyclingIntroductionThe Higher Moral and Ethical free-baseConclusionBibliographyIntroductionAs wholeness of the judgmentions much demanding diversions, pass extracts as tumefy as expects a maximum mathematical operation from its paid soulfulness participants. It pits them directly against the worlds trump in the turn on al virtually e very(prenominal) outing, thus creating a field of opposition whereby they be judged, and rated in almost all outing against the leading stars. unlike separate police squad up recreations whereby ones engageing out is measured, and or gauged against those of a like skill or position, make pass does non provide this mince or hedge. Ones causeance sources infra direct scrutiny each, and every outing with eon sheet comparisons to indicate ones standing, be it the mountain climbing segment, sprints, or over on the whole balanced public presenta tion through a stage or enchantment. The demands of strength, endurance, intestinal fortitude, and mental stamina that is spread in most cases over daytimes, and in the case of the go de France, weeks, ca-cas an atmosphere of pressure to perform that is unknown in whatsoever former(a)wise type of professional period of hunt down.Dr. Alejandro Lucia (Cheung, 2003), a world recognized authority in the physiology of professional pass, has say that the training as tumesce as prep atomic number 18 required to participate exact a high mental cost that is likewise a particularor of the high stress of physical condition as rise as genetics. As would be expected, each state with major participants in professional make pass has its own cycling federation, however, the coalition Europenne de Cyclisme, European Cycling marriage ceremony, is the confederation that oversees the joint Cyc amounte transnationale, International Cycling totality, which is the professional fo rmation that oversees professional cycling outdoics globally (UEC, 2007). This make-up has the certificate of indebtedness for the take of licenses to professional cyc totals, along with the enforcement of overshadows and regulations, which in this good example includes doping (UCI, 2007a). The professional cycling devisions that the the UCI oversees are road cycling events, track, mountain bike, cyclo-cross, BMX, Trials, indoor cycling, and para-cycling (UCI, 2007a).The International Cycling Union is a non-profit-making giving medication that was founded on 14 April 1900, and is headquartered in Aigle, Switzerland (UCI, 2007b). The organizations aims representThe regulation of professional cycling on the foreignistic level,The promotion of cycling internationally, in every country as fountainhead as at all levels,The organization of professional cycling knowledge base Championships for all cycling divisions,The encouragement as easy as fear of friendly and professional relationships between all cycling divisions,The promotion of gaudy moral ism as puff up as blank play,The representation of professional cycling along with the defence of its interests internationally,And the collaboration with the International Olympic military commission concerning cycling events held in the Olympics (UCI, 2007b).It is item 5. the promotion of profligate ethical motive as well as fair play, along with morals that represents the focus of this examination. And in keeping with much(prenominal), the International Cycling Union has adopted a edict of Ethics that defines and specifies the conduct of action, and rules governing all professional cycling events (UCI, 2007c). It specifies that all executive, management, administrative, cyclists, and different individuals and associations in all way affiliated as well as coming to a lower place the aegis of the International Cycling Union must adhere to said inscribe of Ethics (UCI, 2007c). It sets onward that on a daily basis, all participants must comply with the rules of the reckon of Ethics with respect to (UCI, 2007c)human dignity, normals of nondiscrimmination concerning race, gender, ethic origin, gender, philosophical as well as governmental opinions, religion, marital staus, or any other forms of discrimination for some(prenominal) reason,the convention of nonviolence in any form as well as the exerting of any type of pressure, and or harassment by any pie-eyeds, correct physical, professional, mental, and sexual,the main hug medicineance of honor,to suss out the priority of the best interests of the sport on a daily basis,to hold the priority of the interests of the sport as well as its athletes regarding financial interests,to protect the environment,to maintain neurality in political issues, andOlympism. indoors this calculate it is required that all parties go along the principles as well as interests of professional cycling as well as refraining from any doings that king jeopardize the sport, and or the re endowation of the UCI (UCI, 2007c). Within this framework is the primary(prenominal) concept of integrity, which means the firm adherance to a code of moral or artistic set (Interactive Playground, 2007). The front is specially inportant in the context of economic consumption of this examination as it focuses on the ethical and moral questions of dose use in the sport. Integrity represents a skill that is witnessed over time (Interactive Playground, 2007). As a part of the UCI Code of Ethics, integrity, under name 4, is stated as the fact that all parties associated with the UCI shall in that respectfore refrain from the inquire for, acceptance of, and or proposal, either directly or indirectly, that any recompense as well as commission, along with any rewards and or work of any type that has not been agreed to or authorized by the UCI shall not be undertaken (UCI, 2007c). Further more(prenominal), under inetgrity it also states that when any type of offers of the said(prenominal) variety are do, that the UCI be so informed (UCI, 2007c). Said conditions under integrity, Article 5, go on to get that parties as covered under their association with the UCI can solo accept symbolic gifts that are bestowed in the spirit of freindship as a matter of local custom, and that any other types of gifts are to be forwarded to the UCI (UCI, 2007c). The Code goes on to cover such field as Conflict of Interests, and Confidentiality in laying out specific terms of conduct (UCI, 2007c).In keeping with the foregoing, the UCI has established an Ethics Commission, that has been disposed(p) authority in the respecting areas (UCI, 2007c)to oversee and ensure that all panoramas of the Code are respected,to field and receive complaints with regard to any infringement to the Code,to provide advice as well as assistance concerning ethical matters in all phases of the Code,to provide advice on the avoidance as well as r esolution of conflicts of interests,to recommend sanctions as a result of offences against the Code,to set forth measures for the application and adherence to the Code, andto rate forth proposals recommending programmes to teach and advise on ethics.The foregoing represents an extremely important scene in this news in that the UCI has taken an active stance in the areas of ethics, and morals, as defined by integrity. The foregoing represents a critical grimace in the examination of breaches, and indignations that dupe befallen the sport of cycling that acquire made the news recently, particularly in the instance of the most recent succeeder of the arrest de France.The Consequences of Individual ActionsAs indicated in the UCIs Code of Ethics as well as by the actions taken by this organization as far stern as the 1960s when an article representing doping was introduced into the organizations rules, drugs have been a profound consideration in ensuring that a level as well as giveworthy representation of the sport was, and is a part of its operation (UCI, 2007d). The preceding focus was supercharge compound by the followe subsequent rules, and regulations (UCI, 2007din 1966 a similar article, on doping as referred to in 1960, was added to the UCI Technical Guide,in 1967, the UCI published its prototypal list representing substances that were prohibited,in 1967 the UCI put into motion the first sanctions taken against passengers that refused to undergo testing,1967 represented the publishing of the first Medical Control Rules, which were the forerunner to the Anti-doping RulesThe above historic understanding of the stance, and active programmes of the UCI is important in the context of recent events on doping in the sport of cycling. This examination shall cover the most noteworthy of these types of events, noting that doping issues have been a part of individual athlete rule broaching since the 1960s (UCI, 2007d).The Tour de France represents pro fessional cyclings most premier, and prestigious event. Its surmount and social and cultural significance demands the academic attention that it has not constantly received (Dauncey and run, 2003, p. 1). Covering in excess of 4,000 kilometres throughout France, and a fewer neighbouring countries, millions of on-hand spectators as well as hundreds of millions across the globe via television, and other forms of media follow the event. First conducted in 1903, the Tour has been held as a pinnacle of sporting wanness that shows athletes at their best over three weeks of grueling arguing through mountains, and flat stages that average around 150 plus kilometres per day (Dauncey and Hare, 2003, p. 228). Waddington (1998, p. 161) advises that a good Tour takes one yr off your life history, and when you wipe out in a bad state, they reckon three years You sanctimony describe to a normal person how tired you feel. They add that fatigue starts to kick in on the Tour after ten days if youre in good shape, and after five days if youre not in your best condition physically (Waddington, 1998, p. 161). Waddington (1998, p. 161) adds that Then, it all just gets worsened and worse, you dont sleep so much, so you dont recover as well from the days racing, so you go into your reserves, you get more knackered, so you sleep slight Its simply a vicious circle. Robert Millar, a Scottish cycling professional who rode in the Tour, goes on to state that It takes two weeks to recover from a good Tour, three months to recover from a bad one (Waddington, 1998, p. 161).This event is being utilized in the context of this examination as a result of the intense competitor between riders to look good on the world stage in cyclings biggest event. The preceding translates into the fact that the Tour de France cannot avoid seeing an increase in the demands on competitors with the ever-growing wideness of television, whose systematic coverage of every stage has also brought in, on top of the necessary battle for the stage win, the necessary battle for permanent figurehead in front of the TV cameras, therefore making races ever immediate (Dauncey and Hare, 2003, p. 229). They add that there is a long-standing front of doping in the Tour take ins us patronise to the excessive nature of the race (Dauncey and Hare, 2003, p. 229). The first instance of doping in the Tour de France occurred in 1924 as a result of the confessions of the Pelissier brothers who admitted using cocain for the eyes, thats chloroform for the gums (Dauncey and Hare, 2003, p. 230). The next world-shattering doping issue occurred in 1955 when Tour riders blue jean Mallejac, Ferdi Kubler and Charly Gaul admitted to victorious substances (Dauncey and Hare, 2003, p. 229-230). Doping issues were subsequently repeated in (Dauncey and Hare, 2003, p. 230)1966 representing the first year in which -doping tests were carried out in the Tour de France (Dauncey and Hare, 2003, p. 230).In 19 75 the first rider tried confident(p) for doping,In 1977 another incident was uncovered,In 1980, there was another issue of a rider testing positive for drugs.But, the most noted example came in 1998 when the master of the Tour, Marco Pantini tested positive in a subsequent race called the Tour of Italy in 1999 (Appleyard, 2006). In 2000, frenchman Richard Virengue, a celebrated rider in the Tour, admitted to using drugs during a Festina trial (Dauncey and Hare, 2003, p. 232), with the biggest scandal taking place in 2006 when major Tour riders Jan Ullrich, a winner of the Tour in 1997, and Ivan Basso where forced to withdraw from the event (Leicester, 2006). But, for the first time in the history of the Tour de France in 2006, the winner was afterwards declared ineligible and stripped of his title after testing positively for drugs (Bagratuni, 2006). Subsequent testing after the Tour was completed found that Landis tested positive for the 17th stage to Morzine that he won in what has been termed owing(p) fashion after a long ride over one hundred thirty kilometres that included three major alpine peaks (Bagratuni, 2006). The discovery wound up causing the cancellation of a later on racing event in the Netherlands as well as Denmark, and set off an international furor over doping that had been building for years (cbc.ca, 2006a). The scandals brought back to the forefront past cycling scandals, as a result of the magnitude of the 2006 Tour winner being stripped of his crown. A lot of journalists stated that the 1998 scandals nearly killed the Tours integrity as well as value when an employee of the Festina team was arrested with a shipload of performance enhancing drugs that included one called erythropoietin (EOP), which is a hormone that helps the blood carry more oxygen which thus lets riders carry on longer as well as faster (cbc.ca, 2006a).That incident lead to the arrest of half dozen members of the Festina cycling team, out of nine util ized in the Tour, who admitted to the use of drugs that support in their performance, along with the leader of the Credit Agricole team Christophe Moreau, who later in that same year tested positive for anabolic steroids (cbc.ca, 2006a). The litany continues with the pursuit incidents as well as allegations (cbc.ca, 2006a)2002 saw Stefano Garzelli, the leader of the Vini Caldirola team (cbc.ca, 2006) tested positive for probenecid. The preceding is a diuretic that is often used to mask the presence of other drugs.2003 saw Igor Gonzalez, a Spanish cyclist, being banned from the Tour de France after he tested positive for an anti-asthma.2004 saw the police in France seize EPO, amphetamines as well as male hormones, and the arrest to Cofidis team cyclists.Lance Arm upstanding, the most celebrated Tour winner was accused of doping allegations, and later cleared.The preceding has damaged the reputation, and sporting fairness of cycling, and represents a long list of doping scandals that have also rocked other sports. The spectacular performances of the 1970s, and 80s East German locomote teams saw a large turning of stellar performers later come down with negative health and side effects such as liver cancer, organ damage, psychological defects, hormonal changes and infertility that called into question that they might have taken performance enhancing drugs (cbc.ca, 2006b). Kornelia Ender, the winner of four gold and the flatware gold medals during the 1972, and 76 Olympics revealed she had been taking drug injections since she was 13 (cbc.ca, 2006b). Her situation mirrors that of other East German swimmers Barbara Krause, four gold and silver medals, Carola Nitschke, and others (cbc.ca, 2006b). Incidents of doping scandals hit the 1983 Pam Am plunk fors that was held in Caracas, Venezula, U.S. Track and Field, professional baseball and football in the join States, and a host of other sports (cbc.ca, 2007a). The pressures to perform in all modal value of sports is clear, and in the case of professional cycling has been particularly damaging owing to the international nature of the sport.The Higher Moral and Ethical GroundThe preceding examples as well as histories of cycling, and other scandals have left the sport in a serious state of affairs. These events, and created a situation that has put ,,, cycling at a fork in the road (Case and Sachs, 2006). The hardship of Floyd Landis to pass drug tests after winning the Tour de France resulted in the disbanding of the inherent team as sponsors canceled their learns (Abt, 2006). Gibbs (2000, p. 4) opens up a broad range of considerations in the case of ethics that takes into account that it, ethics, brings with it the responsibility for others. He states that ethics also takes into account that We also are responsible for each other in a mutual way when justice requires us to become present, one-to-another (Gibbs, 2000. p. 4). A situation that is made even more the case in cycling as a team is built to promote one rider, and when that rider or members of the team fails, the entire team suffers. The case of the collapse of Floyd Landis team after the 2006 Tour scandal is evidence of this point. Gibbs (2000, p. 4) stated the foregoing above, which in a team sport such as cycling makes such a bind more important. He adds that we are bound unsymmetrically to each other, and ethical mutuality is possible only because of that excess of responsibility (Gibbs, 2000. p. 4). And add that such represents a community whereby the actions of one affect the standings of others. As a community, cycling represents a prime example of the foregoing.Mottram (2003, p. 52) brings forth an evoke proposition that The motivating factors for drug misuse do not needfully lie in the hands of the athlete. He (Mottram, 2003, p. 52) points to a number of studies whereby the majority of athletes, coaches, medical practitioners and others involved in sport do not favour the use of performanc e-enhancing drugs. There is an however he states, which represents that these results whitethorn hypothecate the respondents ethical and moral attitudes to the problem, but in practice the pressures of competition may compel them to take a more pragmatic approach to drug taking (Mottram, 2003, p. 52). Gibbs (2000, p. 4) adds to the foregoing in stating that ethics are the will, conscious intentions, consider choices, or the perfection of an individual rational life. Sports, and in this instance cycling, embody rules of fair play, ethics, and other value systems that the public idealizes, and seeks to believe in a world of uncertainty, corporate, and political corruption. Fans, and more importantly children, tend to expression winning athletes as role models, thus when that trust is shattered it modify not just the individual, but the sport as a whole. Dauncey and Hare (2003, p. 182) describe this as The spectators ethical analysis of the conduct of their favorite riders is argua bly more complex than that of the Tour organizers (limited to the rules of the race) or that of the French state (limited to French law and Republican values towards sport) or that of cycle sports international notion bodies such as the Union Cycliste Internationale (UCI).ConclusionEthics is a concept, ideal, and principle that is rootleed in moral doctrine. Platos dialogues delves into the question of the subjectivity or objectivity of morality provides the focus for the earliest complete works of philosophy (Graham, 2004, p. 1). Our stamp, and use of moral values represents an evolution of the human spirit that is traced back to Plato, and his teacher Socrates. They held that there is a radical difference between the world of facts, and the world of values, between physis and nomos to use the Greek words, the difference being that when it comes to matters of value, the concepts of accepted and false have no meaningful application (Graham, 2004. p. 1). Thus, Graham (2004, p. 1) holds that By implication, then, in ethics there is no scope for proof and intro as there is in science and mathematics ethical financial statement is a matter of rhetoric, which is to say, of persuading people to believe what you believe rather than proving to them that the beliefs you hold are true. Rist (2001. p. 1) states that there is a core concern in ethics that is widely admitted to be a crisis in contemporary westerly debate about ethical foundations. He tells us that we are members of a larger community and that what binds us together in a habitable fiat is the belief, and practice of ethics as a matter of trust (Rist, 2001. p. 205).He (Rist, 2001. p. 119) brings up the foundational principle of the problem of the relation between fairness and justice (in what circumstances and by what criteria should people be treated equally, and that rules are seemingly needed if fairness as well as rights are to be enforced. He continues that ethics refers to the good life fo r humans as a whole, and that morality is limited to what we are told we ought, or more probably what we ought not to do (Rist, 2001, p. 120). Hare (1997, p. 1) tells us that ethics can also be termed as a moral philosophy whereby it represents the point that philosophers come closest to practical issues in morals and political science. Outka and Reeder (1993, p. 29) advise that the idea representing moral philosophy is and has been central to the history of philosophy and figures prominently with regard to recent moral, legal, and political thought and action. They bring forth the interesting proposition that there is agreement on very general principles (of morality) such as the Golden Rule, and disagreement over more specific precepts, or that there is agreement over general moral ends and disagreement over particular means or purely factual considerations. Morality represents the concept of does and donts, and that the mark of a civilized society is that its members share th is concept, for only because they have it do civilized people fuck that human conduct everywhere is properly judged by standards accessible to members of societies other than their own, whose opinions they are not entitled to ignore (Outka and Reeder, 1993, p. 29). The preceding is central to this discussion of the ethical, and moral questions of drug use in cycling.The Code of Ethics as defined by the International Cycling Union has nine key points, representing (UCI, 2007c)human dignity,principles of nondiscrimmination concerning race, gender, ethic origin, gender, philosophical as well as political opinions, religion, marital staus or any other forms of discrimination for whatever reason,the principle of nonviolence in any form, as well as the exerting of any type of pressure and or harassment by any meas, specify phyical, professional, mental and sexual,the maintenance of integrity,to hold the priority of the best interests of the sport on a daily basis,to hold the priority of the interests of the sport as well as its athletes regarding financial interests,to protec the environment,to maintain neurality in political issues, andOlympism.The foregoing harkens back to Gibbs (2004, p. 4) statement that we are responsible for each other in a mutual way when justice requires us to become present, one-to-another. He adds that we are bound asymmetrically to each other, and ethical mutuality is possible only because of that excess of responsibility. That sense of community represents what the International Cycling Union is, and thus the highly damaging effects of individual actions to the whole. As the general governing body of cycling, the International Cycling Union seeks to make these principles a reality, however, it has failed to manifest these into the consciousness of some of its members, which represents a real source for concern. It, the taking of drugs, has been stated by the International Olympic Committee in the following manner (Mottram, 2003, p. 52- 53) the use of doping agents in sport is both unhealthy and reversal to the ethics of sport, it is necessary to protect the physical and spiritual health of athletes, the values of fair play and of competition, the integrity and unity of sport, and the rights of those who take part in it at whatever level.It, drug use, represents a condition that is setback to the very principles upon which sport is based (Mottram, 2003, p. 53). Dubin (1990) states that Sport is considered as character building, precept the virtues of dedication, perseverance, endurance and self-discipline. He adds the important observations that sport helps us to learn from defeat as much as from victory, and team sports foster a spirit of co-operation and interdependenceimport(ing) something of moral and social values andintegrating us as individuals, to bring about a healthy, integrated society drug abuse would have no place in sport (Dubin, 1990). Thus, the question, in light of the preceding examples of drug u se, is why so many athletes have resorted to cheating, and Why are the rules that govern sport often regarded as obstacles to be overcome or circumvented rather than as regulations designed to create equality of competitive opportunity and to define the parameters of the sport? (Dubin, 1990). The unfair advantage of the use of drugs in sport lessens the egress, and masks the potential of those who have superior abilities that are hidden by cheaters. It reduces the concept of sport itself, which is defined as an activity, pastime, and competition (Allwords.com, 2007). The U.S. Anti-Doping Agency (USADA, 2007) states The spirit of sport means competing fairly and performing to the best of your abilitythe pursuit of excellence with honor.The international implications of doping in sport has force the attention of the General Conference of the United Nations Educational, Scientific and Cultural presidency (UNESCO, 2005) which drafted doping in sports, whereby it stated that sport should play an important role in the protection of health, in moral, cultural and physical education and in promoting international understanding and peace. The preceding is a broader application of the meaning and pattern of sport than addressed in this examination, but nevertheless is an important facet in the understanding of the attention and implications of sport in our lives, as stated by the U.S. Anti-Doping Agency (USADA, 2007). Such higher ideals were and are behind the International Cycling Unions Code of Ethics, and the personal as well as individual responsibility of each and every person as well as organization affiliated or associated with it. Loland (2002, p. 143) advises that fair play is commonly understood as a set of norms for rule conformity and justice. He continues that (Loland, 2002, p. 144)Fairness, represents when Parties voluntarily engaged in sport competitions ought to act in accordance with the shared ethos of the competitions if this ethos is just.And that fair play provides for an equal curriculum of rules, regulations, methodologies and systems whereby competitors are given equal opportunity to perform by eliminating or compensating for significant inequalities that the competitors cannot influence in any significant way and for which they cannot be held responsible.Loland (2002, p. 144) states that unless there is fair play, then the performance of athletes is not based upon talent, but some hidden advantages that corrupt the expiration and prompts inequality. The use of substances to enhance sports performance represents an issue that is as old as sport itself (Mottram, 2003. p. 307). Fair play is the operative concept behind the rules and regulations of the International Cycling Union, and is the ethical and moral foundation. The efforts of the ICU, as put forth by McNamee and Parry (1998) is that the moral structure of sport in terms of an implicit social contract (and thus to offer a rationale for why we should condemn cheating and so forth) needs further careful exploration through studies of both the history of sport and the contract tradition. Midgley (1974. p. 143) continues that the social contract is just one sort of similarity for underlying moral structures that seem to bind societies together, as a conceptual tool used by the prophets of the Enlightenment to derive political promise from below rather than from above. Fairness and justice go to the root of modern civilization as the basis for order, and cooperation. Hare (1970. p. 179) argues that it is our duty to conform the rule always keep your promises is simply part of a game (the institution of promising, in this case), and that we could just as easily decide not to play, in which case the duty would disappear. He concludes that For unless one accepts this principle, one is not a subscribing member of the institution which it constitutes, and therefore cannot be compelled logically to accept the institutional facts which it gene rates. (Hare, 1970. p. 179).The preceding are the principles and reasons for the existence of the International Cycling Union and its binding Code of Ethics on its members. It is the duty of these members to uphold and adhere to the principles of this Code as it represents the foundation for public trust and belief in the fact that the outcome of competitions reflects honest and accurate performances. The Play the Game Conference held on 10 November 2005 issued a declaration that best sums up that reasons for fairness, honest, integrity, morals and ethics in sport (Pro Cycling unsandeds, 2005). It calls for the organizing bodies within sports to envision that corruption, is eliminated from sports,And that the integrity of sports management is upheld by maintaining ethical behaviour,Through a manifestation of commitments to counter corruption.Corruption in sport represents any activity that changes the outcome from what it would have been if everyone adhered to the rules. It thus t hen provides the public with a true arrangement of performances in an arena they can trust and believe in. The pressures to perform mean little if such is aided by unfair advantages that skew results, thus it is the duty of the monitoring organization to enforce the rules as strictly as possible to minimize cheating, as well as to administer strong drug testing. The community of cycling is larger than the athletes and members of the International Cycling Union. It includes every spectator that has and will ever watch the sport. In light of the recent and numerous scandals, much needs to be done to re-establish a platform of trust that the public can look ate and believe that the ills of the past, are in fact in the past. Such will restore cycling to its former prominence, and help to further bound the community of athletes and fans to fair play, ethics and morality.BibliographyAbt, S. (2006) Cycling Shunned by sponsors, Landis team dies. 15 August 2006. Retrieved on 17 April 2007 f rom http//www.iht.com/articles/2006/08/15/sports/bike.phpAllwords.com (2007) sport. Retrieved on 18 April 2007 from http//www.allwords.com/query.php?SearchType=3Keyword=sportgoquery=Find+itLanguage=ENGAppleyard, B. (2006) Drugs and Debauchery. 3 July 2006. Vol. 135. New StatesmanBagratuni, J. (2006) Tour winner Floyd Landis tests positive in latest cycling shock. 27 July 2006. Retrieved on 17 April 2006 from
The Age Miracle Creams Marketing Essay
The suppurate Miracle Creams grocery storeing EssayMarket set forth is the division of a grocery store into different groups of clients with distinguishablely similar inevitably and harvest-time/service requirements. Or to put it another trend, securities industry section is the division of a mass tradeplace into identifiable and distinct groups or pieces, each of which have common characteristics and take and display similar responses to merchandise actions.Market section was low gear described as a precedent of growth when core commercialiseplaces have already been developed on a familiarised basis to the point where additional promotional expenditures atomic number 18 pliant diminishing pass bys (Smith, 1956). in that respect is now widespread agreement that they form an altogether important(predicate) foundation for sure-fire commercialiseing strategies and activities (Wind, 1978 Hooley and Saunders, 1993).The purpose of securities industry fragme ntation is to lever succession scarce resources in other words, to ensure that the elements of the marketing mix, price, distri unlession, harvest-feasts and promotion, argon intentional to meet particular needs of different node groups. Since companies have finite resources it is not possible to produce all possible products for all the people, all of the time. The best that posterior be aimed for is to provide selected offerings for selected groups of people, just nearly of the time. This act allows organizations to snap on specific clients needs, in the most efficient and effective way. As Beane and Ennis (1987) eloquently commented,a social club with limited resources needs to pick tho the best opportunities to pursue.The concept of market subdivisionation was first proposed as an option market development technique in imperfectly competitive markets, that is, in markets where on that point are relatively few competitors selling an identical product. Where there ar e lots of competitors selling identical products, market divideation and product differentiation produce similar results as competitors imitate your strategic approach shot to a greater extent(prenominal) rapidly and product differentiation approaches meet market segment needs more closely.With an increasing proliferation of tastes in modern society, consumers have change magnitude disposable in arrives. As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own business needs (product differentiation) and they use market look for to inform this cognitive operation accusative Of Study1. To understand market segmentation and take why it is used.2. To determine how companies segment markets.3. To explore different targeting strategies.4. To learn about the role and process of put in segmentation strategies.5. To consider how marketers can achieve the most from market segmentation.The Pro cess of Market SegmentationThe intricacies involved in market segmentation are said to make it an exacting activity. Griffith and Pol (1994) struggle this point on the basis of multiple product applications, greater customer variability, and problems associated with the identification of the key differences between groups of customers. However, there have been numerous attempts to define and describe business segmentation, victimisation a variety of variables and ranging from the severely product- nucleotided to customer needs-based orientation.There are two main approaches to segmenting markets. The first adopts the view that the market is considered to consist of customers which are essentially the same, so the task is to identify groups which division particular differences. This is referred to as the breakdown method acting. The second approach considers a market to consist of customers that are all different, so here the task is to picture similarities. This is known as the build-up method. The breakdown approach is perhaps the most effected and well recognized and is the main method used for segmenting consumer markets. The build-up approach seeks to drive from the individual level where all customers are different, to a more general level of analysis based on the identification of similarities (Freytag and Clarke, 2001).The build-up method is customer oriented as it seeks to determine common customer needs. The aim of both methods is to identify segments in the market where identifiable differences constitute between segments (segment heterogeneity) and similarities exist between members within each segment (member homogeneity).Market segmentation and aligning are key determinants of successful marketing. They are fundamental to the matching process which is the raison dtre of marketers. It is marketers who are responsible for ensuring that the offer do by the company in the marketplace satisfies the wants and needs of the target market of cust omers and consumers. Segmentation and positioning analyses enable the marketer to make informed choices about what to offer, to whom, and in what way. guest and consumer are often used interchangeably. The term consumer generally means the final examination consumer, who is not necessarily the customer. For example, a parent buying lunch corner snacks is probably acting as an agent on behalf of school-age infantren. The parent can therefore be described as the intermediate customer and the child as the end nsumer. To market such(prenominal) snacks effectively, the marketer essential(prenominal)(prenominal) stigmatize the wants and needs of each party influencing the purchase process. He or she must(prenominal) also be clear about which actors in the process are to be the subject of any segmentation exercise.The term market must be defined unequivocally. For example, Mark Warner and Saga are both holiday companies moreover they are not in the same market. The former offers h olidays for families, young couples and groups in Alpine and sunshine resorts, while Saga caters for the more mature traveller who whitethorn be looking for holidays involving leisure pursuits such as sightseeing, bridge or walking.We need a explanation so that we canMeasure market share and market growthSpecify target customersRecognize relevant competitorsFormu after-hours marketing objectives and strategies.As a rule of thumb, a market should be defined in terms of a consumer need, and in a way that covers the aggregation of all the alternative products and services which consumers regard as universe capable of satisfying that need. For example, a reproach of instant coffee bean not only competes with other brands in the same product category, but also with alternative hot drinks such as tea and chocolate. Consumers whitethorn change sur example see cold drinks such as colas and water as substitutes for it.Needs-based definitions evolve over time as trends emerge in the mark etplace, and companies must be prepared to revise their definitions accordingly. Nevertheless, they need to devise a definition that is manageable. At the extreme end of the range, micromarketing is about marketing to the individual as a segment of one. However, companies must be able to meet the needs of individual segments in a way that is commercialisedly viable. They therefore centralize their efforts on groups of many customers who share approximately the same needs.Market segmentation allows companies to gain advantage over their competitors in the marketplace by modify them to concentrate resources on clearly set opportunities. It is based on the presumption that birds of a feather flock together.In many cases, the segments form give way markets in their own right, and they can often be of considerable size of it. There are number of criteria that make a market segment of commercial interest, including the following The segments should be large enough to provide an ade quate return on investment.The requirements of segment members should be very similar, but the members should be distinct from the rest of the market.Segments must be reachable, that is, the channels, or routes to market (where people buy), must be accessible.Methods of Market Segmentation1) Geographical segmentation-Chronologically, this kind of segmentation appeared first . For planning and administrative purposes ,the marketer will often find it agreeable to subdivide the market into areas such as nations, states, regions, cities ,etc. In systematic way .The great advantage of adopting this scheme is that standards regions are widely used regime and its facilitates collection of statistics .Most of the national manufactures split up their sales areas into sales territories any state wise or district wise .2) Demographic segmentation-Under this method ,the consumers are grouped into homogenous groups in terms of demographic similarities such as age, sex, education standard ,inc ome level, etc .This is considered to be more purposeful since the strain ultimately rest on the customers . eon group are considered by manufactures of certain special products , for example ,toys. Even in the purchase made by parents ,children exert a profound influence .The market segmented on the basis of the age groups is as follows children ,teen agers ,adults and grown up .anti Aging productsAnti-aging products were originally designed for the baby-boomer generation, however in the recent report, the analysts (global nonfunctional industry, 2008) revealed that theFuture growth will be fuelled by the expansion of the consumer base into younger age Groups aged 25 to 30 which seem to be increasingly interested in applying anti-aging Products, particularly topical cutis treatments. This breakout is leading to an increase of Spending on anti-aging products which and is likely to result in improved market Opportunities for producers seeking continuous expansion of their operat ions.The growing capability of the anti-aging skincare segment along with its menacing Competition spurs cosmetic market players to design and launch parvenu products in order to stay in the game. Unilever, the worlds eighth biggest cosmetics manufacturer (cosmetic design, 2008) regularly updates their skincare product hound. The company Launched ponds age miracle anti-aging skincare flail specifically for the Asian market In the late 2006 early 2007 in an attempt to capitalize on the markets huge potential. And to tactically respond to the life-long rival pgs earlier launch of Olay total effect,Globally in 1998 (Olay, 2008) and Vietnam 2005, a multifunctional anti-aging products. In Vietnam, ponds age miracle was launched in January 2007. Designed and manufactured using a breakthrough cla (conjugated linoleum acid) technology, ponds Age miracle was claimed to be a new answer for the aging skin capable of visibly reducing wrinkles in seven days. Its launch by unilever Vietnam was marked as strategic and must-win stressing its meaning for the manufacturer. Initially, ponds age Miracle received a friendly welcome and shot up to capture a veritable share of Vietnam anti-aging skincare market.IDENTIFIED ATTRIBUTES OF ANTI-AGING skincareEight interviews returned us a total of thirty product attributes that the respondents consider when selecting an anti-aging skincare. There were found no significant differences between the interviewees responses as virtually all of them shared the same view of anti-aging products regardless of being Olay, Ponds Age Miracle, third-party users or potential ones. The two attributes classes beneficial and image rather than characteristic, draw most interest of the interviewees. Another important aspect of the interviewees responses is an expectation of something more than just wrinkle reduction, the main function of anti-aging skincare some even respondents didnt even mention this attribute at all.Olay bring EffectOlay is a PG skincare brand line which offers a range of products with different functions in two main categories cleanser and weft with the aim of meeting the affluent range of skincare needs, whatever the users age or skin type.In March 2005, PG entered Indias anti-aging skincare market with their Olay hail make brand line extension in the footsteps of its launch in Indian market. The India launch was a first mover strategy to tap into the amplitude skincare segment before the arrival of the major competitors. Olay Total Effect successful market entry also allowed PG to make inroads into other skincare categories like whitening, moisturizing and cleanup position in 2006 and 2007.The product is claimed to offer multi-effects including reducing fine lines and wrinkles, smoothening skin metric grain visibly and to the touch, evening skin tone for younger looking, more equilibrize color, improving surface dullness, giving skin a radiant, healthy glow, minimizing pores, visibly redu cing the appearance of blotches and age spots and smoothening dry skin.Olay Total personal effects is sold at the price of 190,000 VND (equivalent of 7.6 EUR) and in one suits all size of 50g both through modern channels like supermarkets, shopping centers and traditional channels like street shops and wet-markets.Olay is tapping the premium slice of the Rs 2100 crore Indian skin care market. Olay has launched its first product in the anti-ageing segment with its Total Effects sub brand. Anti-ageing segment is still a niche with a market size of Rs 60 crore. The segment is but growing very fast.Olay has launched its Total Effects anti ageing solution after much consumer research. It had conducted research on over 6000 ladies of age between 30-69 years from three continents and identified 7 signs of ageing.1. Fine ines and Wrinkles2.Sagging skin3.Uneven skin tones.4. Age spots5. carriage of pores6. Dull skin7.DrynessTotal Effects is differentiating itself through the presence of th e division Vita Niacin. Vita Niacin is a patented formulation that contains Niacin amide Vitamin B3 ,Vitamin E and Provitamin B5 Pathenol +sunscreen protection.Olay true to the concept of Global Brand and Local strategy has launched itself with a series of promotional campaigns. The brand has the bollywood diva Sushmita Sen as the brand ambassador. currently Olay is running two campaigns in the visual media. One campaign is th Olay brand building campaign featuring Sushmita Sen and another is for the Total Effects moisturizing lotion. assure the Tvc Total EffectsFor the Total Effects range, the company uses a good word type of campaign featuring a Model/TV Anchor. The focus is more on the functional benefits of the product rather than harping on any ablaze benefits. The brand is positioned as a brand that celebrates beauty within and outside. The brand worldwide uses the tagline Love the skin you are in . The brand believes that looking for Good and Feeling Good are inseparab le. Loving the skin we are in is the most beautiful feeling of all.Olay Total Effects is priced at Rs 599 for a 50 gm bottle. By Indian standards, this accounts for a premium category. Olay Total Effects is targeting ladies between the age 30 60. Besides this anti-ageing product, Olay has introduced cleansers, face pack and moisturizing lotions. The brand is expected to introduce its blockbuster range of products in India in a phased manner.The premium skincare segment was in a vacuum ever since HUL decided to cater to the masstige segment by displace Lakme and Ponds. Now with PG and ITC seriously looking at premium segment, the market is exit to witness a marketing war in days to comePonds Age MiraclePonds is Unilevers skincare brand line. Introduced to Indian market in 1996, Ponds quickly became a leader in mass skincare, the main market segment in India at the time. Ponds product range focuses on whitening segment including moisturizers and facial foams. As a part of their cou nter-offensive to an ongoing expansion of Olay Total Effect, in January 2007 Unilever launched Ponds Age Miracle, an upper tier anti-aging skincare extension of the lively Ponds range also supposed to reinforce Ponds overall image in the mass market.Its launch campaign was based on a voice pop format It had people from various walks of life giving their feedback on the products. This was followed by Romance Revival, a heartwarming video recording commercial of a husband-turned-chef trying to bring romance back into his married life. These campaigns continued to be aired for the first six months of the brands launch.An endorsement campaign on television wherein celebrities such as Mehr Jesia Rampal, former Miss India and model, and Rina Dhaka, fashion designer, talk about how Ponds Age Miracle has changed their lives, is also seen off and on. Currently, a television campaign, Satisfaction amongst Millions, is being screened. With players like LOreal and Olay, in addition to Ponds, the anti-aging market in India stands at Rs 60 crore today, according to Nielsen figures for 2007, and it is growing at a rate of 30-40 per cent per annum,Ponds Age Miracle line includes cream, serum, facial foam, lotion and eye cream toner in which the cream is a flagship product that secures 80% of sales of the whole range. It is claimed to offer solution to wrinkles and dark spots effective in 7 days.Ponds Age Miracle cream is offered into two pack sizes 50g priced at 190,000 VND (7.6EUR), and 30g priced at 129,000 VND (5 EUR). As a part of the strategy to fight against Olay Total Effect, Unilever ensured equally extensive distribution vane for Ponds Age Miracle and its availability to end-consumers through every possible channel (Unilever,2008). The successful launch in early 2007 allowed Ponds Age Miracle to gain a substantial share of nearly 50 % in the anti-aging skincare category a few months later. However, soon after the product experienced a crispy decline of its sales and market share. The bottom line the product lucrativeness was also breached, resulting in Unilever Vietnam considering the decision of withdrawing Ponds Age Miracle from the markets.ConclusionThe underlying linguistic rule of market segmentation is that the product and services needs of individual customers differ. Market segmentation involves the grouping of customers together with the aim of better satisfying their needs whilst maintaining economies of scale. It consists of three stages and if properly executed should deliver more satisfy customers, few direct confrontations with competitors, and better designed marketing programmers.
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